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Need for a better whisky glass

Alcohol is an essential part of whisky, but it is by no means the most important part. The character of whisky emerges from sensations evoked by its aromas. These natural aromas are what makes whisky such a special beverage. Unfortunately, these aromas often remain hidden. This problem persists as long as our noses and our brains are numbed and overwhelmed by the evaporating excess alcohol fumes.

With our noses out of the picture we cannot really taste the whisky!  There is a need for a better whisky glass.


Design principle
- form follows function

SAVU’s beauty emerges from its unique, delicate and functional design.

SAVU Glass

SAVU eliminates alcohol fumes and offers more pleasure and easy access to whisky aromas

Whiskey glass

The function is proven in laboratory

SAVU Glass

Everyone notices the difference and enjoys their whisky more!


1. Ledges

The upper part of Savu tasting glass has small ledges, carefully positioned and sized volumetric planes. They imitate the distillation process and allow just the right alcohol evaporation from a tiny amount of whisky.

2. Hourglass Shape

The novel hourglass shape with its neck curbs the alcohol evaporation and escape into your nose from the lower part. Optionally, for a perfect sealing one can use a small piece of ice.

LABORATORY Measurement of alcohol vapour

Tasting and smelling are subjective experiences and almost impossible to quantify. However, we can objectively measure how much alcohol vapour there is at the top of the glass. This is  where the nose is when we sniff and taste.

The more alcohol vapour there is at the top of the glass, the less we sense aromas because our smell receptors and the brain are busy sensing the alcohol fumes. We say often ‘alcohol numbing’ or ‘alcohol burn’ because these describe the sensation accurately.

SAVU outperforms traditional glasses because it makes the sensing of aromas easy by eliminating the alcohol burn in the nose.

Whisky glass invention

The figure compares alcohol evaporation of SAVU and a traditional whisky glass. It is clear that with SAVU (brown dots and line) the alcohol fumes are rapidly reduced and the aroma sensing becomes easy. With the traditional glass (black dots and line) the high level of alcohol fumes makes aroma sensing challenging, practically forever.(*)

(*) Alcohol evaporation measurements were performed in the Department of Food Chemistry and Food Development of the University of Turku, one of Finland’s leading universities.


You do not have to just rely on science and the laboratory results. Take a look at what how our customers answered to our questionnaire after trying out SAVU: 100% noticed the difference to traditional glasses!

With SAVU you get more pleasure from your whisky moments.

The unique combination of aromas are what characterizes whiskies and makes them unique. Therefore, we hold that SAVU is a true game changer – certainly worth for you to try out and experience!

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Whisky aromas belong to everyone

“Vanilla and caramel aromas with fruity undertone.” or “, Granny Smith apple with a touch of citrus and a piety finish.” Sounds fantastic, but leaves most of us wondering: Where are these flavours and scents then? How come I cannot sense them?

All these aromas really do exist in whiskies, but with traditional whisky glasses they just go mostly unnoticed. Because alcohol fumes numb our sense of smell, there is often a large gap between our personal experience and the actual aromas in whisky.

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