We love to see people taking a moment and sending whisky scents for the first time. It is wonderful to witness the eyes light up and to hear ‘Amazing! I can really sense pineapple, green tea, leather … or whatever aroma there is in the whisky!’. These moments are truly precious and rewarding and motivate us in spreading the word of whisky, nose and aromas and allowing people to experience first-hand how great and varied beverage whisky actually is.

As scientists we care also about hard facts. Facts about sense of smell, how alcohol fumes block it and what happens when we detect aromas with our noses and experience them with our brain. SAVU was developed carefully measuring the evaporation of alcohol and aroma molecules with laboratory experiments. SAVU is the only glass that truly enhances the whisky tasting experience.

Ultimately, we aspire to focus on ideas, learning, activity and sharing. Naturally, whisky tasting at its best has all these attributes. This also holds for SAVU glass; SAVU stems from an original scientific idea turned to a unique innovation. This idea is then realized by using renewable materials and handcraft of our master glass blowers.